The Cashflow Mastery Blueprint
Our dream is to help you realise your dream.
Master the cash flowing through your business and you control one of the major things standing between you and your dream coming true.
Founding a Startup is a massive opportunity
to build your dream and leave your mark.
But it's also a massive responsibility.
And like any smart leader you're probably asking yourself a number of questions as you figure out what's right for you.
What does my cash runway look like?
How can I make a profit & still have no cash?
How long before I need to start my next cap raise?
Can I afford to test sales in an overseas market?
They are really good questions and we can provide you with a step by step blueprint that will answer each one.
.
A Blueprint developed & proven over more than 25 years with businesses that turnover from $0 to $20 million each year.
Regardless of how large your turnover is or how profitable your business is there is only one thing that matters in terms of the survival of your business at every stage of that business and that is can you manage your cashflow?
Common Misconceptions About Cashflow
The more I sell the more cash I will have.
Six figure incomes are good and seven figures is even better. But they don't guarantee cash. Sometimes $100,000 in sales can cost you $125,000. Even if start off making a profit growth in sales does not automatically mean the same growth in profit. Sales and expenses and cash have their own rhythm that does not increase smoothly.
Once I hit closed won on my sales funnel I can spend it
Well you can but you would not be wise to do so. Closed won is just the beginning. At a minimum you have to provide the service, invoice the sale and wait for payment. Even before that happens you may need to get an agreement settled and signed which could take a long time.
I only need a cashflow forecast if I am in trouble
Most investors or lenders will be looking for a rolling 24 month cashflow forecast. The best time to set up a cashflow forecast is at the beginning of your business so it can grow with you.

Get to know and understand how cash flows through. your business so when the going gets tough you are well prepared for the battle.
I can use the cashflow forecast built into my accounting system
If you were running a hairdressing business and been for five years then yes you probably could get by with that. Your accounting system will use a combination of your history and the money you currently owe and people owe you to put together a forecast. Startups change too quickly to rely on these and the past 6 months of operations are not an indicator of what the next 6 months let alone 12 or 14 months will look like
I can train an AI Agent to build a forecast for me
Well firstly I am not sure such a thing exists yet although I am sure it will in the very near future. Secondly even if it did exist I would not rely on it because there is a very real difference between knowledge and understanding. If you don't understand how cash flows through your business how will you know if what the AI Agent gives you is correct? How will you know how to instruct it correctly?
"Until it's in the bank a sale is not a sale
it's a gift"
Sandra Caves - Founder & CEO
When it comes to all things financial
You will have one of four responses
Avoidance; Confusion; Boredom; Confidence
How you feel about financials is absolutely fine &
COMPLETELY IRRELEVANT.
As a Founder you ignore the financials of your business at your own peril. It is ok not to be a financial expert. You can't possibly be an expert in all areas of running a business.
But you do need to know enough so you can instruct your financial team, instruct them on what you want and review their work.
That's what we want to teach you here. How to understand the cash flowing through your business and how to predict it. It doesn't mean you have to do everything.
In fact we are so committed to you just doing your bit that
on the coached version we invite you to
Bring your Bookkeeper with you
We don't expect you to do all the number crunching, although you may wish to, as you start off. We encourage you to bring the person best placed to develop a cashflow forecast, under your direction, with you to the course and coaching.
How this will work
What you will get from the
Cashflow Mastery Blueprint
1.
Understand and model how cash flows in to your business from sales, investors, loans etc
2.
Understand and model how cash flows out of your business for expenses, taxes, loan repayments
3.
Know how to put together a 24 month cashflow forecast that will tell you how long your runway is
4.
Get plenty of notice so you can prepare for the next cap raise and not have to do it under pressure
5.
Have a living document that can go into your data room when needed
6.
Have accurate information to report to investors
7.
Have accurate information so you can plan the development of your business
8.
Understand the implication for cashflow of business decisions you are facing
Her patience gave me the time I needed.
"Sandra has had such a profound impact on my organisation. She has been here since the beginning and I am so thankful that she was patient with me while I figured everything out."
Matthew Fitzpatrick
Passed the test of time
"Fifteen years later we are still using the same financial model that Sandra created for us. That one spreadsheet, gave us the information we needed to get out of trouble and has guided us ever since. Even when the economy is bad we are confident because we are in control of our cash."
Mark Dowd, FMCG Owner
Our Guarantee
We are so confident this system will work that if you have done all that is required of you for the first two weeks and don't believe this system will work for you then we will refund your money.
We will want to discuss your difficulties with you first so we can make sure we have done everything possible for you to succeed.
FAQS
Here are answers to some common questions.
